For founders and consultants growing on LinkedIn

LinkedIn keeps showing your posts to people who are not your target audience.

Early Days Club fixes that. Give a few minutes a day. Get support from members who match your buyers.

Apply to join $99 a month. Cancel any time. Only charged if you’re approved.
  • Matched by target audience and audience size
  • Every member reviewed by a person
  • Real people, no bots

Watch: who sees your posts · 36s · captions on

Sound familiar?

You write a good post. Nobody who matters sees it.

The wrong people like it, or nobody does. LinkedIn can’t tell who it’s for, so it stops showing it. Most founders quit right here.

Watch: it’s not your fault · 37s

  • "I refresh for an hour after I post. Then I close the app."
  • "The same five people like everything I post."
  • "Everyone says be consistent. Consistent into what?"

Why it happens

LinkedIn learns who you’re for from who shows up first.

It isn’t your writing. It’s who reads your post in its first hours.

  1. 01

    Posts are shown by topic

    Since 2021, LinkedIn decides who sees a post by what it’s about and who it seems to be for, not just by who follows you.

  2. 02

    The first readers are the signal

    The people who read and comment first tell LinkedIn who your post is for. It then shows it to more people like them.

  3. 03

    Wrong first room, wrong audience

    If your first readers are old classmates, cousins and engineers, that’s who sees your next post too. Left alone, it can take months to fix.

“I write for solopreneurs. About 40% of my connections are engineers. So LinkedIn showed my posts to engineers.”
Junaid KhalidFounder, Early Days Club

Members won’t buy from you. They show LinkedIn who will.

How it works

Everyone supports. Everyone gets supported.

Status

Open

applications approved within 2 to 5 business days
Your post

Over the day

as members come online
A rising tide lifts every post.
  1. 01

    Pick who you want to reach

    Founders, marketers, sales, recruiters. We match you by target audience and audience size.

  2. 02

    Support a few posts a day

    Leave real comments on posts from members who want to reach people like you. Likes are welcome too.

  3. 03

    Get supported

    You’re added to the lists of members who match your buyers. When you post, they read and comment as they come online.

Example

People like your buyers support you. You support members who want to reach people like you.

Never the same people both ways · every member reviewed by a person

Matched by target audience and audience size.

The cold start

Nobody walks into an empty restaurant.

We judge a place by who’s already inside. People judge your posts the same way, and so does LinkedIn. The first supporters are the hardest to get.

  • First customer. First subscriber. First dollar.
  • The 100th is easier than the first
  • The club fills your first seats with people like your buyers

Watch: the empty restaurant · 32s

The deal

Support others regularly. Go quiet and your posts pause.

Keep supporting members and your posts keep getting supported.

Member perks

Give real support. Earn coins.

Support other members. Get the right people on your posts.

Apply to join

Quality first

Real reading. Real comments. Quality first.

The club works because every member gives real support. Four rules keep it that way.

  • Give first.

    Support other members before you ask for support. Giving is how your own support grows.

  • Read posts properly.

    Dwell time matters, so read the whole post before you comment.

  • AI help is fine.

    AI-assisted comments are fine if you read the post and edit the comment so it says what you think.

  • Low effort gets removed.

    Members who give low-effort support get a warning. If it keeps happening, they’re removed.

Your target audienceFounders and other members
Warm-up

Start small. Grow as you give.

We start every new member with a smaller group of supporters. It grows as our team sees you giving real support. Your audience grows with the club.

If your exact audience is still small in the club, founders and other members back you while it fills up.

  1. 1Warm-up
  2. 2Growing
  3. 3Full club

Compare

Pods and posting alone both miss your buyers.

Posting alone

  • Likes from old colleagues, not buyers
  • LinkedIn never learns who you’re for
  • Months of silence, then you quit

Engagement pods

  • Nobody checks if the support is real
  • Copy-paste "Great insights!"
  • Random niches teach LinkedIn the wrong audience

Early Days Club

  • Every member reviewed by a person
  • Supported by members who match your buyers
  • Real comments only: low-effort comments are flagged and a person reviews them
Apply to join

Where this is going

LinkedIn first. More as the club grows.

  1. LinkedInNow
  2. XNext
  3. YouTube and InstagramLater
  4. Group chats, members at every stage, and what members vote forThen
Founding members

The first 5,000 members are founding members and keep their founding price for life. You can join later, just not as a founder.

Watch: founding members · 36s

Price

$99 a month. Cancel any time.

One membership for everyone, with everything included. No tiers, no add-ons, no contract.

Every application is reviewed by a person. You’ll be approved or declined within 2 to 5 business days. You’re only charged if you’re approved: your card is saved now and first charged 7 days after you apply. Full refund within 10 days of approval.

Membership

$99 / month

  • Support from members who match your buyers
  • Matched by target audience and audience size
  • Cancel any time, keep access to the end of the month you paid for
  • Only charged if you’re approved, with a full refund within 10 days of approval

Public applications close at 2,500 members. After that, joining is invite only.

Apply to join

Still on the fence?

Seven fair questions, answered in 40 seconds. Everything else is below.

Watch: fair questions · 42s

Why would strangers support me?

Because every member signs up to the same deal: support other members' posts with real comments. You're added to the lists of members who match your buyers, so they see your new posts. So a head of sales supports your post for the same reason you support an SEO agency's: that is how everyone's posts get supported.

Is this an engagement pod?

No. In a pod, a fixed group likes each other's posts whatever they're about, and nobody checks the quality. Here you're matched by target audience, every application is reviewed by a person, and our team keeps reviewing every member's support after they join.

How much time does it take?

A few minutes a day for most members. You get a short list of posts to read and comment on.

What if I go quiet?

Your posts pause until you're back. Keep supporting members and your posts stay supported.

When does support arrive?

Over the day, as members come online.

How big is the community?

Small for now, and growing. You're matched by target audience and audience size, so as the club grows, more of your support comes from people who match your buyers.

Do I have to comment on every post?

Yes, leave a real comment on each post in your list, one that shows you read it. Likes are welcome but never required. Members who leave "Great post!" comments are removed.

Will LinkedIn mind?

Real people read posts on topics they care about and comment in their own words, in their own LinkedIn tab. No bots and no automation.

I only have a few hundred followers. Is it too early?

No. This is when it helps most. We match by audience size, so you're matched with members at a similar stage.

Why pay when pods are free?

Free pods get you likes from random people in other industries, so LinkedIn shows your posts to the wrong people. Your membership pays for matching you with your target audience and keeping every member to the deal.

What does it cost?

$99 a month. If someone gave you a discount code, enter it when you apply, or use the link it came with, and it comes off every month for as long as you stay. You're only charged if you're approved: your card is saved when you apply and first charged 7 days after you apply. If we don't approve you, we cancel and you're never charged. You can cancel any time.

Why do you review every application?

Because the club only works if every member gives real support. Every application is reviewed by a person. You'll be approved or declined within 2 to 5 business days. You're only charged if you're approved. Your card is saved now and first charged 7 days after you apply. If we don't approve you, we cancel and you're never charged.

What does warm-up mean?

New members start with a smaller group of supporters. Your group grows as our team sees you giving real support to other members. We call this the first-weeks check.

What if nobody in my niche is in yet?

Founders and other members back you while your exact audience fills up. As more members who match your buyers join, more of your support comes from them.

What does the Chrome extension do?

It shows your daily list of posts and opens each one in your own LinkedIn tab, so you can mark it done. It never likes, comments, posts or clicks for you, and it never asks for your password.

What about X, Instagram, TikTok and YouTube?

LinkedIn comes first. X is next, then Instagram, TikTok and YouTube, matched the same way.

What if it's not for me?

Cancel any time by emailing us. You keep access until the end of the month you've paid for and you're not charged again. If you're not approved, you're never charged. Full refund within 10 days of approval.

Ready when you are

Support other members. Get support from people like your buyers.

Two minutes to apply. $99 a month. Only charged if you’re approved. Cancel any time.

Apply to join

Open now. Applications are approved within 2 to 5 business days.

Every application is reviewed by a person. You’ll be approved or declined within 2 to 5 business days. You’re only charged if you’re approved: your card is saved now and first charged 7 days after you apply. Full refund within 10 days of approval.

1 of 5

Apply to Early Days Club

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